Ilsket skrivet, läsvärt som fan (dock med viss avsaknad av konkreta exempel och empiri): Joe Bageant om samvetsgrann kapitalism
You'd think there would be nothing left to huckster after having pissed in most of the world's clean drinking water, gutted its forests and jungles, leveled its mountains for coal and minerals, and turned the atmosphere into a blanket of simmering toxins, well, you'd think it was time for the bastards to fold the game and go home with their winnings. No such luck.
Enter yet a third phase: Consciousness Capitalism! The private appropriation of human consciousness as a "nonmaterial asset." Or cognitive capitalism, in nerd and pinhead speak.
Which goes to show you can never underestimate the dark bastards at the helm. Yes, these guys are good.
Essentially, we're talking about stripping the human experience from life, then renting it back to humans. So how does one do that? Through the same Western European historical process used to fuck over the world in the first two rounds of capitalism -- propertization. Denying access to something because it's MINE-MINE-MINE-MINE!
Charge rents for your monopoly on the access. Manufacture artificial scarcity, even of human consciousness and experience by redefining and reshaping it. The tools here are legal means such as intellectual property rights, patents softwares ...
Cognitive capitalism by definition requires that mass consciousness be networked at all individual nodes. Each node is its own experiential realm of service relationships, entertainment, travel and the multitude of experience industries that are rapidly coming to dominate the global economy. Life as a paid-for experience, with none of the hassles of ownership.
Rent a Life, Inc.